The global business landscape today is more competitive than ever, due to the low barriers of entry. As a result, customers have a variety of choices when shopping for products and services. This, in turn, has led to a highly selective generation of customers who only purchase from brands that meet their preferred criteria.
Brand success relies on more than just offering high-quality products and services. More than ever, it is vital for organizations to cultivate brand loyalty among clients. One of the best ways to achieve this is by setting up member-based programs.
Member-based programs are a method of going the extra mile to cater to the unique needs your clients may have. By doing so, customer experience is enhanced and their loyalty to your brand increases. In fact, 75% of customers indicate that they prefer brands that offer rewards programs, over brands that don’t .
Setting up a loyalty program can help you increase your repeat sales threshold, while creating a base of free marketing agents. However, setting up and managing such programs in-house can be challenging. Here’s how TheOfficeSquad can help:
Loyalty Program Design & Marketing
Member-based programs can only produce the desired results if they are designed and optimized for the specific results you wish to achieve. By outsourcing these services, you will get assistance in developing a loyalty program website, as well as setting up features that enable mobile presence. This will ensure that your customers will have access to the information they need regarding benefits and rewards, via any device.
Beyond design, loyalty programs must also have a marketing strategy. TheOfficeSquad will guide you on the effective methods to create awareness for your program, as well as how to increase subscription methods.
Depending on the features of your loyalty program, it may entail a lot of operations, such as sending print applications, business reply cards and other documents and gifts. Performing these functions in-house may mean setting up a dedicated team for it. By working with TheOfficeSquad, your team will be able to focus on its core business functions.
Efficient Self-service Functions
Thanks to technology, there are many ways to interact with your customers. Some allow you to address customer concerns without relying on live agents. This ensures that you can handle all customer inquiries, while live agents can handle the more sensitive ones effectively. However, to achieve such efficiency, you must have the necessary technology and personnel to ensure it runs smoothly. This is one of the benefits of outsourcing: your organization will have access the best technology and a dedicated team to ensure your loyalty program is never derailed.
Is Outsourcing Worth It?
According to a report by Bain & Co, you can increase profitability by up to 75% if your company increases customer retention by 5%. As such, a loyalty program can be an effective tool to drive sales forward. Which is why it is vital for a member-based program to be run and managed by a dedicated and experienced team, such as TheOfficeSquad.
TheOfficeSquad offers loyalty program management to help you achieve business objectives. Get in touch with us today to take your business to the next level!
We know what it’s like to build a business from the ground up, and we understand the importance of a good support system.
TheOfficeSquad combines the precision and discipline of the military with training in the administrative and bookkeeping fields, all while maintaining the understanding and urgency of owning a small business.
Our mission is to change the way that America grows small business.
Let's do it faster, better, and smarter.