Over three-quarters of marketers say that building your brand is critical for growth. Whether you’re a website business or a bricks and mortar store, online branding is essential. You cannot depend on your price-competitive product or your flashy signs. You need to ensure that your online brand sends a strong message to your customer base. You don’t need to read through every online marketing textbook to get your head around online branding. Just check out our short and sweet guide to creating a great business brand quickly. Let’s get started!
1. Know Your Customer Base
You may have a good understanding of your brand. However, is this how your customer base see you? You need to close the gap between how you think about your brand and how others see you. That should also be consistent with what your target customer wants and needs.
2. Make it Personal
The days when you could pump out mass advertising campaigns to your customers is over. Now people expect personalized branding. Over 90 percent of consumers say that they prefer custom branding. They’re also more likely to trust your brand if you add a personal touch. You should avoid being a faceless brand. People want to know about you as much as they do your company.
3. Connect on Social Media
Do you know anyone who doesn’t use social media? Nearly seven in ten Americans are on Facebook. You can establish connections with your target audience through social media. That is a great platform to drive web traffic and improve awareness of your brand. Ensure that you design your social media in a way consistent with your website branding. You can also encourage your audience to share your content.
4. Color Always Matters
You may consider color to be an after-thought. But you’d be shocked by how important color can be to your brand. If you pick a “signature color,” which stands out, this could improve brand recognition by up to 80 percent. Pick a color palette that reflects the wishes of your company. For example, if you’re selling eco-friendly and natural products, green is the right choice.
5. Create Great Content
You may not be able to appeal to your audience with your products or services exclusively. You need to offer your audience free content that they want to consume. That can be everything from short video clips to blog posts. Make sure it applies to your brand! SEO-optimized content can significantly improve brand awareness across search engines. So, make sure you have the right keywords in your content.
Learn More About Online Branding
Now you know the importance of online branding. With our tips, you can create a powerful brand that reaches out to your audience effectively. Don’t hope your target customer finds you. You need to get out there and grab the attention of your audience. Do you need help with online branding for your business? Get in touch with us!